New Stony Brook Brand Identity |
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Message From LeadershipStony Brook University recently celebrated the greatest gift in our history: $150 million from Jim and Marilyn Simons and the Simons Foundation. With matching donations, this gift has the potential to reach $200 million. We also celebrated approval by Governor Andrew Cuomo and Chancellor Nancy Zimpher of our NYSUNY 2020 Challenge Grant application, which provides $35 million in capital construction funds and additional tuition revenue. This means Stony Brook is well on its way toward achieving excellence among its AAU peers, exponentially enhancing the value of a Stony Brook degree. As Stony Brook’s trajectory soars and our image thrives both nationally and internationally, we need to be strategic in the way we visually present ourselves to peer institutions, to current and prospective students and faculty, and to all key constituents. This is why at this important time in our young history we are refreshing and modernizing our brand identity — to signify our transformation and provide a dynamic foundation for growth. To accomplish this we are introducing new logos for the University and for the medical enterprise, which includes the health sciences schools, the Hospital, and our faculty practice groups and community clinics. It was designed to allow for greater flexibility in sub-branding all of the University’s schools, colleges, institutes and centers, while maintaining a uniform presence.
The key element in the new mark is a shield, which symbolizes strength — a message we are in an excellent position to convey at this time in Stony Brook University history. This new design modernizes our current mark and preserves two prominent existing design elements: rays and stars. An equally significant aspect of this branding initiative is the development of a new, overarching brand for the Stony Brook University medical enterprise: Stony Brook Medicine. Stony Brook Medicine integrates and elevates all of Stony Brook’s health-related initiatives: education, research and patient care. It includes the five health sciences schools — Dental Medicine, Health Technology and Management, Medicine, Nursing and Social Welfare — as well as the Hospital, our major centers and institutes, programs, clinics and the community-based healthcare settings for our entire institution. Stony Brook Medicine creates a solid brand structure for the future; it bridges the gap between the health sciences and University Hospital; it strengthens each individual entity by presenting a more unified brand; and it communicates that we are an academic medical center focusing on medical education, research and patient care — the same approach taken by Duke Medicine, Johns Hopkins Medicine and Stanford Medicine. You can view the Stony Brook Medicine website at www.stonybrookmedicine.edu. You can access our new logos, review frequently asked questions and offer your feedback on this website. Stony Brook University Athletics branding will not be affected by these changes. As is the case with most universities, our Department of Athletics has a unique identity and highly specialized marketing parameters and will continue to employ its existing brand strategy. The new Stony Brook brand addresses all of our constituencies: academics, researchers, students, alumni, patients and community members. Further, it will provide the benefit of strengthening each Stony Brook entity, institution and service by presenting a more unified look. Moving forward, we will seek input from faculty, staff, students and alumni for valuable insights as we develop new messaging strategies. We encourage and appreciate your feedback.
Samuel L. Stanley Jr., MD Dennis N. Assanis, PhD Kenneth Kaushansky, MD, MACP
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