Q: Why is our brand identity changing?
A: As Stony Brook’s trajectory soars and our image thrives both nationally and internationally, we need to be strategic in the way we visually present ourselves to peer institutions, current and prospective students and faculty, and to all key constituents. This is why we are refreshing and modernizing our logo and brand identity — to signify our transformation and provide a dynamic foundation for growth.
Q. What does the new mark look like?
A. The mark has evolved from our current one by maintaining two primary design elements: rays and stars.
Q: Why was this mark selected?
A: The key element in the new mark is a shield, which symbolizes strength — a message we are in an excellent position to convey at this time in Stony Brook University history.
Q: Why is Stony Brook University Medical Center changing its name?
A: The new name Stony Brook Medicine integrates and elevates all of Stony Brook’s health-related initiatives: education, research and patient care. It includes the five health sciences schools — Dental Medicine, Health Technology and Management, Medicine, Nursing and Social Welfare — as well as the Hospital, our major centers and institutes, programs, clinics and the community-based healthcare settings for our entire institution.
Q: Is the Hospital’s name changing to Stony Brook Medicine?
A: No, the Hospital’s name will revert to Stony Brook University Hospital (SBUH).
Q: Does this mean we will no longer refer to the Hospital/School of Medicine as Stony Brook University Medical Center?
A: That is correct.
Q: What is the difference between Stony Brook University Hospital and Stony Brook Medicine?
A: Stony Brook University Hospital is the physical structure of the University’s medical facility where health-care services are provided and patients are treated. Stony Brook Medicine creates a solid brand structure for the future; it bridges the gap between the health sciences and University Hospital; it strengthens each individual entity by presenting a more unified brand; and it communicates that we are an academic medical center focusing on medical education, research and patient care — the same approach taken by Duke Medicine, Johns Hopkins Medicine and Stanford Medicine.
Q: What happens to the name “Health Sciences Center”?
A: Just as Stony Brook University Hospital is the name of a place, the Health Sciences Center referred to the two academic buildings within the physical location. The two buildings adjacent and attached to the Hospital now will be referred to officially as the Health Sciences Tower and the Basic Science Tower.
Q: What about Stony Brook Children’s name and logo?
A: Stony Brook Children’s is a sub-brand name for our children’s hospital. This brand was launched in June 2010 and will continue to be used to build upon the identity that already has been developed.
Q: How does the new branding affect Stony Brook Athletics?
A: It does not affect Athletics. Athletics will continue to use the SB interlocking logo design and the Seawolves mascot, Wolfie. Team uniforms will not be affected.
Q: Is red still our school color?
A: Yes, we are using the same color red that was used in the prior logo.
Q: What about Stony Brook Southampton and other sub-brands?
A: We recognize the importance of our branch campuses and centers in the Stony Brook mission. Work is ongoing to review those logos and other marks.
Q: What if I want to order new stationery?
A: Once all existing supplies of stationery and business cards are used up, supplies with the new branding marks can be ordered. Later this semester the stationery vendors will be ready to provide the new artwork. You will be able to place orders using the stationery requisition forms available through the Procurement website at www.stonybrook.edu/procurement. A notice will be sent out when this is in place.
Q: How is SUNY or The State University of New York being incorporated into our new branding?
A: Where appropriate, the SUNY mark or line will appear in a variety of materials and venues. Examples:
Q: What should I do with printed materials that have the previous logo or name on them?
A: You should use up existing inventory of all materials. A brand relaunch assumes there is a transition period during which all current and new marks co-exist until a natural phaseout is complete.
Q: How does this change affect websites and email addresses?
A: We will soon be launching a newly designed Stony Brook Medicine website: www.stonybrookmedicine.edu. With the introduction of this website, email addresses currently ending with @sbumed.org will change to @stonybrookmedicine.edu extensions. However, @sbumed.org and @stonybrook.edu will continue to work as legacy email addresses.
This change does not affect the University, which will continue to have www.stonybrook.edu as its website and @stonybrook.edu as its email address.
Q: Where can I get more information about our new brand identity?
A: More information — including style guidelines for both the University and Stony Brook Medicine logos — can be found on this website. Questions that are not answered on the website should be sent to email@example.com.
Q. Where can I get the electronic files of the new logo to use in my publications and on Web pages?
A: Electronic files in a variety of formats are available on this website and on the Communications Tookit site, www.stonybrook.edu/toolkit.
Q: Where can I get merchandise and giveaways with the new logos?
A: Merchandise with the new logo will be available in campus stores in the spring. All licensed vendors have the new mark as well.
Q: What if I have more questions?
A: Questions that are not answered on the website should be sent to firstname.lastname@example.org.