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Global communications strategist Nicholas Scibetta Appointed Vice President for Communications at Stony Brook University

Nicholas ScibettaSTONY BROOK, NY, January 14, 2015 – After a comprehensive national search, President Samuel L. Stanley Jr., M.D. has appointed Nicholas Scibetta, Partner and Global Director of Ketchum Public Relations in NYC, as Vice President for Communications at Stony Brook University, effective January 26.

In the newly created position, Scibetta will report directly to President Stanley and serve as a key member of the University Council leadership team. He will work closely with the other vice presidents and deans and is directly responsible for the University’s overarching communications, brand strategy and visual identity. He is charged with building the team necessary to develop and implement a comprehensive strategic marketing and communications program to advance the image of the University at the local, state, national and global level. He will set vision and direction for the organization’s communications function, overseeing and managing strategic communications, media relations, marketing, publications and social media; he will coordinate with marketing and communications resources across the University, including Stony Brook Medicine, to build and enhance the University’s comprehensive brand. 

“I am thrilled that Nicholas has agreed to join Stony Brook in this exciting new role,” said President Stanley. “With his more than 20 years of experience in non-profit, healthcare, consumer branding and corporate communications, issues management, media relations and social media, we have much to look forward to under Nicholas’ leadership as we begin to implement a new strategic communications vision for Stony Brook University.

“I am also very grateful to Elaine Crosson for her dedicated efforts while this search moved forward. Under Elaine’s leadership, the profile of Stony Brook University has come a long way. She established an important infrastructure that will help Nicholas transition smoothly into his new role, and the University is fortunate that she can now focus her efforts more directly on Federal and State governmental relations and on continuing to build our relationship with the community.”

Scibetta joined Ketchum Public Relations in 1999, where he created, implemented and grew Ketchum’s Global Media Network to over 300 industry-leading professionals in media relations and social media. As Global Director he also oversaw national and international communications programs, provided senior strategic and global media planning counsel and placement for Fortune 500 clients, in addition to representing a number of individual countries. 

"It is an incredibly exciting time at Stony Brook, as the University continues driving towards its goal of becoming one of the top public research universities in North America," said Mr. Scibetta. "I am honored to have the opportunity to serve as Vice President for Communications, and very much look forward to partnering with President Stanley and the extremely talented teams throughout the University and Stony Brook Medicine as they continue to successfully build the Stony Brook brand."

Scibetta is also founder and editor of In The Know, a global media newsletter that features trend analysis and behind-the-scenes interviews with producers, reporters, and bloggers from national and international agenda setting media outlets, and ITK NewsFlash, which combines comprehensive analysis of today’s most sought-after media outlets with top-of-the-day news items. He holds a Bachelor of Arts degree in English from Siena College in New York and is a member of The Foreign Press Association. 


Reporter Contact: 
Lauren M. Sheprow
University Media Relations Officer
631-632-6310
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